We live in an age of convenience: People can text their coffee orders and get online shopping delivered in less than 24 hours. While this may not seem relevant to the boating industry at first, potential travelers want convenience in their boat listings, too. Providing all of the information they’re curious about quickly and concisely can encourage them to book with you.
So, what are travelers looking for? We did our research to determine seven pieces of boat listing advice.
There are a number of choices available to a potential client. So, what makes your company (or this boat) special? Highlighting things like a newly refinished sundeck or your company’s commitment to personalized service helps set you apart from the competition.
Pictures, pictures, pictures
You’ve heard that a picture is worth a thousand words, and multiple pictures may just be worth a booking! Showing a variety of photos helps potential guests get a feel for what life might be like on your boat.
It’s good to include a diverse array of photos, including of the boat’s interior. You wouldn’t book a hotel room based on photos of the lobby alone, yet many companies don’t photograph the interior of boats. (For additional insight, read our tips on photographing your boat with a smartphone.)
It’s also a good idea to include photos of the activities that commonly accompany a particular boat or location, so potential customers can start to imagine their trip with you.
Location is key for two reasons: logistics and experience.
From a logistical point of view, guests will want to know where you’re located in order to look up flights and other transportation options. Be sure to include any details around shuttles or transport services that could affect how they view your location.
Guests will also want to know about experiences associated with the location. For instance, if there are nearby natural wonders or if the local cuisine is world famous, be sure to include those details. Also, mention which cities are easily reachable by boat from the base city.
Guests will want to know what amenities exist. For a boat vacation, this generally includes provisions, docking, and WiFi.
To start, do guests need to bring their own provisions or are they provided? If they’re provided, what are the options and cost?
It’s also a good idea to include information about docking: What is the process for booking slips ahead of time, and how much work will the guests need to put in to arrange a slip?
Lastly, while WiFi may seem basic, calling out access to the Internet can make or break a reservation.
Dates and prices
Transparency about availability is key: If a guest falls in love with your boat, only to find out their preferred dates are unavailable, the frustration could prevent them from booking with you in the end.
Over the past several years, hotels have seen a decline in in-person and by-phone bookings as customers of all kinds prefer to book online and via apps. There’s no reason to think that guests looking for a room on a boat (versus a hotel on land) have different habits or expectations. Online booking is the easiest way to increase the convenience factor for guests looking to book a boat vacation.
Even with the convenience of online booking, potential guests may have follow-up questions. Providing your contact information signals to customers that you’ll be available for support throughout their travels.
Enaviga formats its listings to make it easy for you to communicate these key factors to potential guests. Learn more about listing with Enaviga.